20 August before the World Cup held in the Great Wall of digital activities online quiz with prizes award ceremony on August 3, 2010 AM studio recording is completed in bubble net, marking the Great Wall of Digital World Cup Carnival Everything, closes . After the baptism of the World Cup, the Great Wall of digital development in the future what sort of plan? The award ceremony, Mr. Pei Zhiqiang, director of the Great Wall of digital sales (hereinafter referred to Bae total) as a guest to attend the prize presentation ceremony in the PEI total focus of attention on the numbers of visitors had to answer the question and received the award presentation ceremony, media interviews, on the Great Wall Planning for the digital products in detail. The following is the contents of the selected live interview.
Moderator: The quiz event for the biggest gain for the Great Wall of what? Great Wall handheld TV market in driving sales effectiveness?
PEI General: The Great Wall of digital joint large bubble nets and IT168 for friends and fans during the World Cup held in the large network quiz activities, the results obtained is beyond the expected, from the activities initiated, the majority of Internet users actively involved in, concerned about was increasing, the activities of the network more than 1.78 million the number of participants, this event is organized by the Great Wall of digital this year’s second major brand marketing campaigns. For the first time this year in April, a joint in the wide spread all over the country’s "100 city and shops tour" activities, the activities of this network is the second large-scale quiz activity a series of events brings the two aspects to the Great Wall is not Philippine harvest, the first is the impact of terminal sales, and the second is from the consumers of the Great Wall brand awareness and product recognition improved.
Sales statistics for the terminal, the terminal during the World Cup more than 200% sales growth for the brand and product awareness, but also because of this event involved more than 170 million users, has been very good communication and I believe We will organize more such activities and consumers interact.
Moderator: We note that the Great Wall in addition to CMMB handheld digital television, the first half also introduced the MP3, MP4, MP5, etc. number of new products, how does the Great Wall to meet the digital challenges and fierce competition in the market?
PEI General: The Great Wall of digital into the digital area is relatively new, but also as the Great Wall specialize in digital brand business units set up time is also less than a year later as those who need a lot of places to learn and improve, but to enter the field or from the product Qianqi market research, market timing, product analysis, technical reserves, and other long-term preparations done. Technical reserves in particular, from this event closely linked to CMMB handheld television, we have done 3 years of independent R & D investment and technical reserves, three years, to serve as a strategic partner Guang, mainly for some industries made products, with the CMMB official business, the Great Wall of digital combination of technology and experience of 3 years, also launched handheld TV products and ideas into the digital arena, we believe that, as a domestic independent R & D and technology vendors reserve that is important.
On the other hand, after entering the digital field, CMMB TV is that we focus on developing hand-held direction, the face of market competition, the Great Wall of digital field advantage is a result of the Great Wall brand in IT have a certain influence, but the Great Wall of power in the field to the consumer brand force deep-rooted, so bring the digital extension of the field to give the Great Wall brand had a certain difficulty. But the importance of external resources, the Great Wall of digital integration, the Great Wall TV not only as a hand-held long-term strategic partner in the wide, wide, or in the official designated special gift, I believe, in the continuous inputs and technology to increase, we can ensure that in this emerging field breakthroughs.
Moderator: After the World Cup, the Great Wall of digital marketing promotion plan next?
PEI General: Although the World Cup has passed, now we have them fully into the summer promotion, the main benefit is to allow consumers across the board let, with new product introduction, the current activities are being carried out to provide our users be able to buy during this period their favorite digital products.
Moderator: Many users are very concerned about the Great Wall, the new digital plan, can give us about the second half of the new plan?
Pei Total: our digital products is a total of three class composition, as well as desktop and handheld tools for these three categories have different product launch in the second half. Handheld TV with one or two new products, e-books in the field to put in more research and development, including the ink color screen and launched new e-book category, the characteristics of the product synthesis: first, the future embodied in the product more cost-effective on Second, we stress the product aimed at the small screen, "pocket" for the big-screen e-book highlights 3G extensions, third, in the second half of the conventional MP4 online launch MID product key.
Moderator: CMMB consumers are most concerned about the content of hand-held TV and tariff issues, you have the kind of insight?
Pei Total: widely disseminated to all currently available audio and video content, now essentially able to receive 4 sets of radio, 6 sets of TV shows, step by step later in the financial, navigation, reading, rich media such as increased hand-held TV added value. It is borne by the manufacturers 3-year tariff, consumers can watch for free, but the digital product market changes quickly, so three years later, can not say specifically, but generally speaking, the trend of the total tariff reduction, or take gifts such as none other specific or widely spread under the policy to be.
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